Todd Unger, wrote a great post on LinkedIn Pulse called “Binge marketing… the new rules” or “Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.”
On first read I think we can shamelessly R&D the concepts in the article (and Netflix itself) and pragmatically apply them to Enterprise and Solution architecture.
Perhaps to allow architecture to match “binge marketing” we need to create a “binge marchitecting” dimension to help bridge the gap between marketing’s desires and needs for information and technology based solutions. Technology and Marketing need to collaborate and integrate more tightly to produce market-driven solutions at the speed of demand (elasticity).
Stay tuned for more on this subject.
